Our History

Gene's Inc. was started as Gene's Auto Service in November 1945 by Gene and Bridie Immel. The company began as a Studebaker dealership and gas station, and the first location was at the corner of Second Avenue and Wickersham. Volkswagen and Mercedes-Benz car lines were added in the early 1950's.

Studebaker ceased production in 1965, so the company purchased the local Chrysler Plymouth Dodge dealership in August 1966. The business then moved to 18th and Cushman. In 1988, the company added the Jeep Eagle franchise. In September 1999, the business once again moved to it's now present location at 3400 S. Cushman St.

Gene and Bridie Immel transferred the business to their four children during the late 1970s and 1980s. Gene's, Inc., known in the community as Gene's Chrysler, was owned and operated by James Immel and John Immel until July1, 2004. The dealership is now owned by Lane Nichols and Greg Wagner who are proud of Gene's history and achievements, particularly the designation of Gene's Chrysler as a Five Star Dealer.

Five Star Dealer recognition is the highest award that Chrysler, Dodge, and Jeep can bestow on its dealerships. Five Star requires dealers to provide a customer focused sales and service experience by following a strict set of training, facility and employee requirements. As a Five Star Dealer, Gene's Chrysler is committed to providing the highest possible level of customer saisfaction. This true, whether it be with the selection and purchase of a new vehicle, convenient maintenance, or building satidfying lifelong customer relationships.